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Science Aviation

Aviation finance

Blue map of world with flight paths mapped on it

  • Full title: The choice behaviour of shippers in selecting cargo providers and the effects of choice behaviour on the formation of business partnerships in the emerging airfreight business structure

    This research defines factors which influence a customer's decision to choose an airline in cargo markets and to analyse the importance and relationship between each of the factors. 

    In addition, it analyses the competition between airlines by using certain key variables affecting competitiveness. Also, this research analyses the productivity in major airlines in cargo markets by several factors.

    Category: Aviation finance

    Researcher:Ìý´³³Ü²Ô²µ°ì²â³ÜÌý°ä³ó´Ç¾±

    Supervisor: Dr Cheng-Lung (Richard) Wu

    Level:Ìý±Ê³ó¶Ù

    Status: Completed