Our research
At the аIJʹÙÍø School of Marketing, we are a hub of innovation, collaboration, and impact. Our world-class researchers bring together diverse, multidisciplinary expertise to explore the frontiers of marketing knowledge. For future research students, this means the opportunity to work alongside leading scholars on projects that matter. For industry partners, it means access to cutting-edge insights, advanced analytical capabilities, and fresh thinking that can drive real business results. Together, we’re solving complex, real-world problems and shaping the future of marketing.
Our expertise
- Machine learning to retain consumer
- Marketing data analysis
- Effective communication with consumers
- Marketing sustainability
- Marketing-operations interface
- Brand management
- Business-to-business marketing
- Consumer Loyalty & retention
Research areas
- Consumer Behaviour
- Retail Management
- Business-to-business Marketing
- Marketing & AI
The аIJʹÙÍø Marketing Leadership Forum
аIJʹÙÍø Marketing Leadership Forum bridges the gap between research in marketing and marketing practice. Access to our global network with leading researchers and our cross-industry network with leading practitioners.
Media Engagement & Analytics Lab (MEAL)
The Media Engagement & Analytics Lab (MEAL Lab) empowers industry leaders with data-driven insights and creative strategies to boost audience engagement and deliver impactful, multi-channel content.
Graduate Research Scholarships
At аIJʹÙÍø, our scholarships are key to helping you reach your research goals. We offer scholarships funded by the Australian Government, аIJʹÙÍø and our faculties and schools, and a range of industry and international partners.