°IJʹ
Back to
Associate Professor Veronica Jiang

Associate Professor Veronica Jiang

Associate Professor
Business School
School of Marketing

As an Associate Professor at the School of Marketing within the °IJʹ Business School, I am deeply committed to reimagining and enhancing the educational experience for students of all backgrounds.

I received my PhD from the esteemed Guanghua School of Management at Peking University. My research is driven by a desire to unearth ways that elevate student learning experiences and catalyze meaningful behavioural changes. Presently, I am delving into two research ventures: 1) Harnessing the potential of virtual reality to augment education, and 2) Charting the course for refining and actualizing inclusive education practices.

Currently, I serve as the SDG Committee Chair at the °IJʹ Business School and hold the esteemed title of °IJʹ Diversity Champion for Disability. I am a fervent advocate for educational inclusivity. My dedication to this cause is evident in my proactive efforts to integrate Universal Design for Learning (UDL) principles at °IJʹ, as well as my initiatives to bolster digital accessibility and neuro-inclusion for the teaching and learning.

My contributions to inclusive education have earned me numerous accolades, including FT Responsible Business Education Award 2025, 2024 Innovation in Marketing Education Award (Runner-up) by the American Marketing Association, °IJʹ Award for Teaching Excellence 2023, and two ADCET Accessibility in Action Awards 2023.
E-mail
veronica.jiang@unsw.edu.au
  • Book Chapters | 2023
    Badiuzzaman M; Jiang V; Thakur S; Rahman S; Rahman MM, 2023, 'MOOCs to Bridge the Multilevel Digital Divide', in Goundar S (ed.), Massive Open Online Courses - Current Practice and Future Trends, IntechOpen, London, UK,
    Book Chapters | 2023
    Badiuzzaman M; Jiang Z; Thakur S; Rahman S; Mustaneer Rahman M, 2023, 'Perspective Chapter: MOOCs to Bridge the Multilevel Digital Divide', in Massive Open Online Courses - Current Practice and Future Trends, IntechOpen,
  • Journal articles | 2025
    Yu AH; Uncles M; Jiang Z, 2025, 'The process of co-creation in educational services: insights from interviewing co-creative actors in higher education', Journal of Service Theory and Practice, 35, pp. 349 - 376,
    Journal articles | 2025
    Zhang X; Pan SL; Tim Y; Jiang Z, 2025, 'Designing an immersive virtual reality artefact for disability inclusion: an action design research', European Journal of Information Systems,
    Journal articles | 2023
    Cumming TM; Bugge ASJ; Kriss K; McArthur I; Watson K; Jiang Z, 2023, 'Diversified: promoting co-production in course design and delivery', Frontiers in Education, 8,
    Journal articles | 2023
    Jiang Z; Meltzer A; Zhang X, 2023, 'Using virtual reality to implement disability studies’ advocacy principles: uncovering the perspectives of people with disability', Disability & Society, 39, pp. 1 - 21,
    Journal articles | 2022
    Chaudhury S; Garg N; Jiang V, 2022, 'The Curious Case of Threat-awe: A Theoretical and Empirical Reconceptualization', Emotion, 22, pp. 1653 - 1669,
    Journal articles | 2021
    Jiang Z; Xu J; Gorlin M; Dhar R, 2021, 'Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices', Journal of Marketing Research, 58, pp. 908 - 924,
    Journal articles | 2013
    Xu J; Jiang ZV; Dhar R, 2013, 'Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments', Journal of Marketing Research, 51, pp. 548 - 559,
    Journal articles | 2011
    Zhang Y; Xu J; Jiang Z; Huang S-C, 2011, 'Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation', Journal of Consumer Research, 38, pp. 78 - 93,
  • Conference Presentations | 2023
    Cumming T; McArthur I; Jiang V; Kriss K; Watson K; Saint-James Bugge A, 2023, 'Universal Design for Learning at an Australian University: Upskilling Educators', presented at UDLHE Digicon 2023 – Multiple means of sharing UDL: from information to implementation, Online, 17 October 2023 - 19 October 2023,
    Conference Abstracts | 2023
    Jiang V; Melnyk V; Li W, 2023, 'Effectiveness of Framing in Advocacy Videos', in ANZMAC 2023 Conference Proceedings, Dunedin New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2023, Dunedin New Zealand, 04 December 2023 - 06 December 2023,
    Creative Works (non-textual) | 2023
    McArthur I; Bugge A; Kriss K; Cumming T; Thiele K; Jiang V, 2023, ADA x Health STORYBOX, ADA x Health, °IJʹ, 23 October 2023 - 17 November 2023, medium: Digital Installation, at: /arts-design-architecture/our-research/ada-x-health?mc_cid=cc57864c43&mc_eid=4f33a53c19
    Conference Papers | 2022
    Chaudhury S; Garg N; Jiang V, 2022, 'Betting on Myself: Awe-induced Diminished Self-size Reduces Financial Risk-taking', in Proceedings of the Society for Consumer Psychology, Society for Consumer Psychology, Virtual, presented at Society for Consumer Psychology Conference, Virtual
    Conference Papers | 2022
    Jiang V; Yu H; Uncles M, 2022, 'Examination of Social Presence and Co-Creation in Learning Services: The Moderating Roles of Stage of Learning and Power Distance Belief', in ANZMAC 2022 Conference Proceedings, Perth, Australia, pp. 536 - 540, presented at Australian and New Zealand Marketing Academy Conference 2022, Perth, Australia, 05 December 2022 - 07 December 2022,
    Creative Works (non-textual) | 2022
    Jiang V; Zhang X; Lu X; Vuong R, 2022, Riding with Amy, 2022 Focus on Ability Short Film Festival, 21 August 2022 - 01 November 2022, medium: Video, Virtual Reality, at: https://www.youtube.com/watch?v=bpzXOo0ZqvA&t=4s
    Conference Papers | 2022
    Zhang X; Pan S; Tim Y; Jiang VZ, 2022, 'Designing a Virtual Reality Video for Disability Inclusion: An Action Design Research', in ICIS 2022 Proceedings, Copenhagen, presented at International Conference on Information Systems (ICIS), Copenhagen, 09 December 2022 - 14 December 2022,
    Conference Papers | 2021
    Jiang V; Uncles M; Yu H, 2021, 'Co-creation in Learning: Scale Development and Application', in ANZMAC 2021 Conference Proceedings, Melbourne, Australia, pp. 496 - 499, presented at Australian and New Zealand Marketing Academy Conference 2021, Melbourne, Australia, 29 November 2021 - 01 December 2021,
    Conference Papers | 2019
    Chaudhury S; Garg N; Jiang V, 2019, 'Awe, Fear or Mixed? A Curious Case of Threat Awe', in Jain S; Vijayalakshmi A (ed.), Advances in Consumer Research, Association for Consumer Research, India, presented at Asia-Pacific Association for Consumer Research Conference, India
    Conference Papers | 2016
    Jiang V, 2016, 'Hidden Agendas: Intra-gender Competition and the Effects on Advertising Persuasion', in ANZMAC 2016 Conference Proceedings, Christchurch, New Zealand, pp. 56 - 62, presented at Australia and New Zealand Marketing Academy 2016 Conference, Christchurch, New Zealand, 05 December 2016 - 07 December 2016, chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://anzmac.wildapricot.org/resources/Pictures/ANZMAC%20proceedings%202016.pdf
    Conference Papers | 2016
    Jiang Z; Xu J; Dhar R, 2016, 'Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations', pp. 380,
    Conference Papers | 2014
    Jiang V, 2014, 'Beauty’s Rosy Glow: How Feeling Beautiful Leads to Over-Optimism and Poorer Planning', in Society of Consumer Psychology Conference Proceedings, Miami, Florida, USA, presented at Society of Consumer Psychology Conference 2014, Miami, Florida, USA, 06 March 2014 - 08 March 2014

  • 2016: Digital Enablement Research Network (DERN)
  • 2019: °IJʹ Disability Innovation Institute Research Seed Funding
  • 2020: EF Educational Initiative Funding
  • 2021: EF Fellowship
  • 2021 NSW Government Innovation District Challenges Funding
  • 2022: EF School Grant (Project Lead)
  • 2022: EF Fellowship
  • 2020-2023: °IJʹ Health@Business Seed Funding
  • 2023 Education Initiative Seed Funding
  • 2023 EDI Faculty Grant, “UDL and Neurodiversity”, in collaboration with Prof. Terry Cumming, Ian McArthur, Karen Kriss, and Karin Watson
  • 2024-2025 °IJʹ-Tsinghua Collaborative Research Fund, “Virtual Reality Gaming: Building Age-Friendly Communities Through User Insights”.
  • 2025 °IJʹ Visiting Teaching Fellowship

  • 2025
  • 2024 ADA Dean’s Audacious Impact Award, °IJʹ Sydney
  • 2024 Innovation in Marketing Education Award (Runner-up) by the American Marketing Association, Teaching and Learning SIG
  • 2023: Two  for the Digital Accessibility Enhancement project and the Diversified project
  • 2022 °IJʹ Scientia Education Academy Exemplary Teaching Practice Award
  • 2021: Values in Action Award, part of the BCom Redesign Team, Business School Staff Excellence Award
  • 2020: FULT Good Practice Case Study Award
  • 2019 °IJʹ EF community Da Vinci Award for Teaching Innovation
  • 2010-2011: Fulbright Scholarship